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["附件1-1"]
["清远市农产品“12221”市场体系建设专项（第一批）资金计划"]
["序号","分类","项目","内容概述","责任单位","市县别","金额（万元）"]
[1,"自办类","“龙跃凤鸣”清远年2024年清远年货季活动","以“过年”为主题，举办“‘龙跃凤鸣’清远年——2024年清远年货季活动”。","市场信息化与合作交流科","资金直接下达至清远日报社",45]
[2,null,"2024年英德红茶头采季","在英德红茶开采时节，举办头采季启动仪式和系列活动。","发展规划科","资金直接下达至英德市",15]
[3,null,"西牛麻竹笋宣传推介专题活动","举办西牛麻竹笋宣传推介系列活动，如：在清远市举办全国首届西牛麻竹笋原产地交易大会。在抖音等线上平台开展宣传推介、在邮政快递包装纸箱（从清远寄去西牛麻竹笋主销区的快递件）印贴西牛麻竹笋区域公用品牌宣传图文、到重要销区举办招商推介活动等。","农村合作经济指导科","资金直接下达至市供销合作社",70]
[4,null,"清远市庆祝2024年中国农民丰收节活动","举办清远市庆祝2024年中国农民丰收节主场活动。","市场信息化与合作交流科","资金直接下达至佛冈县",20]
[5,null,"连州菜心线上营销竞赛活动","开展连州菜心电商营销等培训，培养一批营销人才。组织相关营销人员拍摄小视频或在线进行销售竞赛，并对获奖的选手给予一定奖励，提升连州菜心品牌宣传力、线上销售比例等。","种植业管理科","市本级",20]
[6,"参展类\n","第二十一届中国国际农业交易会（广东省现代农业博览会）等博览会","组织五大百亿企业参加在博览会，通过会展进一步宣传我市五大百亿农产品，并组织企业对接销售渠道，进一步拓展销售渠道。","市场信息化与合作交流科","市本级",80]
[7,null,"第六届中国国际茶叶博览会","组织茶叶企业参加在杭州举办的第六届中国国际茶叶博览会及“国际茶日”宣传推介。","市场信息化与合作交流科","市本级",30]
[8,"社会化传播类\n（多次传播）","清远农业宣传片","拍摄包括五大百亿农业农业在内的清远市农业农村宣传片。","市场信息化与合作交流科","市本级",12]
[9,"社会化传播类\n（多次传播）","开展清远好风土（五大百亿）产品包装设计大赛","开展清远好风土（五大百亿）产品包装设计大赛，通过比赛推动企业使用清远好风土区域公用品牌及五大百亿区域公用品牌。","市场信息化与合作交流科","市本级",40]
[10,"外地活动类","清远鸡专题推介活动","组织企业到省外开展清鸡专题推介。","畜牧与饲料科","市本级",30]
[11,null,"英德红茶专题推介活动","组织企业到省外开展英德红茶专题推介。","发展规划科","市本级",60]
[12,null,"连州菜心宣传推介活动","以省级主流媒体开展进行连州菜心走进广州站或珠三角城市、福建，邀请大型商超、餐饮企业、农批采购、粤菜师傅等参加推介活动，现场宣传推介连州菜心，并同步进行网络直播、二次宣传等，持续推进连州菜心品牌知名度。","种植业管理科","市本级",50]
[13,"硬广告及其它","清远市品牌促进会、清远鸡、英德红茶、连州菜心、清远丝苗米、西牛麻竹笋协会开展品牌宣传推介","支持清远市品牌促进会、五大产业协会开展“清远好风土”、产业品牌管理、宣讲及组织企业参加展览展销、举办宣传推广活动（每个协会10万元）。","市场信息化与合作交流科、五大百亿各专班","市本级",60]
[14,null,"市场体系建设、品牌宣传等相关工作","开展“清远好风土”五大百亿农业区域公用品牌及省媒宣传推介。","五大百亿产业各专班","市本级",92]
[null,null,"合  计",null,null,null,{"$f":"SUM(G4:G17)","v":624}]
["备注：1.资金共1082万元，第一批资金624万元，第二批资金458万元，由2024年清远市五大百亿农业产业（3个三工程）专项资金“清远市农产品‘12221’市场体系建设专项”支出。\n      2.2024年清远丝苗米美食活动、清远丝苗米参加深圳相关展会、清远丝苗米专题推介活动、清远丝苗米广告投放共240万元，由清远丝苗米跨县集群产业园资金支出；2024香港美食博览5万元，由省农业农村厅统筹解决；“清远好风土”深圳地铁广告46.6万元，由市财政统筹安排。"]